Having the right approach is what truly separates MacDermid from the competition. And that approach is embodied in the words "Yes We Can."

YES WE CAN is a slogan designed to establish an image of MacDermid that more closely matches who we are.

YES WE CAN is not a new way of thinking or acting. Our history is full of examples of how we have done whatever it takes to satisfy our customers’ needs. It is the quest for perfection that drives us, that focuses us on our goal and makes us the people – and company - we are.

YES WE CAN is as much an easily identifiable advertising headline as it is a description of the passion that flows through the veins of all MacDermid employees – and our true “partners.”

It is the combination of three singularly expressive words that together reflect the spirit of how we approach every aspect of our job, as well as how we approach all aspects of our lives and how we present ourselves to friends, family, neighbors and customers.

We seek the ultimate reward in our pursuits: satisfaction, first for our customers, and second for ourselves... emotionally, psychologically and financially. That satisfaction is the direct result of our commitment & effort.

Innovation and service – our strategic bookends - are merely the result of our approach to creating solutions that work, overcoming customer and internal challenges.

YES WE CAN embodies the practice of becoming indispensable to our customers, with a long-range approach to maintaining relationships, both personal and financial.

YES WE CAN is an inherent challenge for our company, and ourselves, to set the bar as high as possible, and can not be taken lightly nor thought of as a short term solution. We do not like to lose, especially when it is a competition of intelligence and effort. We have a culture that will not be infected with complacency.

For everyone at MacDermid, the commitment to vigorously promote the YES WE CAN philosophy is a clear sign that our management is confident in, and proud of, every single employee. It is management’s commitment to every employee that we are serious about being the leader in all aspects of how we move the company forward.

Our customers’ demand for excellence at every level will only increase. Our embodiment of the YES WE CAN philosophy is what will differentiate us from the competition.

For our customers, we must consistently answer: YES WE CAN….